Naming guides

Short, hand-written pieces that dig into a real naming trend or pattern using the same underlying data that powers the rest of this site. No listicles, no copied advice — just what the actual numbers show.

• Why So Many New Boy Names End in a Vowel Now — Real SSA rank data for Leo, Milo, Mateo, Luca and Theo — and what the trend means for picking a sibling name that won't blend into the first.